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About the 'single image with URL' template

This page helps you fill the template you will use to create 'single image with URL' ads via Ad Creator.

✅You can use our Asset Finder to find and export the ID of all assets you have access to on Facebook Business Manager.

✅You can upload your template to Ad Creator either as a .csv or .xlsx file

✅Non-required columns can be removed from the template. These are not needed to validate your template.

🔴On your template, a red header: the column is required, data must be added to that column for each ad you create.

🔵Blue header: the column might be required in some situations. See the tab below for more details.

Single image with URL

Header

Required?

Data format

Description

name

yes

string

Ad Name on Facebook Ads Manager

adset_id

yes

Facebook ID

Facebook Ad Set ID: the ad will be created in that Ad Set

page_id

yes

Facebook ID

Facebook Page ID: to choose which page will be linked to your ad

website_url

yes if instant_exp_id is missing

  • instant_exp_id has priority over website_url

Valid URL http(s)://someurl.com

Website URL - The destination link toward the landing page people arrive at when clicking on your ad

Facebook will not use this destination link if you attach an existing Instant Experience to your ad

⚠️all URL used in Ad Creator templates must either start by https:// or http://

instant_exp_id

yes if website_url is missing

  • instant_exp_id has priority over website_url

Facebook ID

Add an instant experience ID here to link an existing instant experience to your ad instead of linking a website URL.

If you link an instant experience to your ad, Facebook will not use the website URL of your ad.

cta

no

string

Call To Action (CTA) Button

Leave the cell empty if you do not want a CTA button

You must type one of the options listed in call_to_action_types here: https://developers.facebook.com/docs/marketing-api/reference/ad-asset-feed-spec/

display_link

no

URL (no validation)

The way your destination link will be displayed on your ad. Must match your website_url.

For instance if you use webstite_url = https://www.thenextad.com/ you can choose between these display_url:

  • thenextad.com
  • www.thenextad.com
  • https://www.thenextad.com

instagram_id

no

Facebook ID

Instagram Account ID: to choose which Instagram account be linked to your ad

primary_text

no

string

Primary Text

headline

no

string

Headline - the main title visible bellow your image

description

no

string

Description

image_url

no

Valid URL

The URL toward the image you want to use for your ad.

You can get the URL of a media in The Next Ad's Media Library by clicking on the small "eye" button on that media

⚠️all URL used in Ad Creator templates must either start by https:// or http://

crop_to_square

no

FALSE or TRUE (default is TRUE)

By default, we use that option. Type FALSE if you do not wish to use that option. Leave the cell empty or type TRUE if you want to use it.

Crop the image to a  square format.

pixel_id

no

Facebook ID

Use a Facebook Pixel to track the conversions on your website

start_date

no

"YYYY-MM-DD hh:mm"

to schedule a start date to your ad. Our app Asset Scheduler will activate the ad on that date + time if you use this column

end_date

no

"YYYY-MM-DD hh:mm"

to schedule an end date to your ad. Our app Asset Scheduler will pause the ad on that date + time if you use this column