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About the 'P.A.C.' template

This page helps you fill the template you fill use to create 'Placement Asset Customisation' ads via Ad Creator.

✅You can use our Asset Finder to find and export the ID of all assets you have access to on Facebook Business Manager.

✅You can upload your template to Ad Creator either as a .csv or .xlsx file

✅Non-required columns can be removed from the template. These are not needed to validate your template.

🔴On your template, a red header: the column is required, data must be added to that column for each ad you create.

🔵Blue header: the column might be required in some situations. See the tab below for more details.

Placement Asset Customisation (PAC)

Header

Required?

Data format

Description

name

yes

string

Ad Name on Facebook Ads Manager

adset_id

yes

Facebook ID

Facebook Ad Set ID: the ad will be created in that Ad Set

page_id

yes

Facebook ID

Facebook Page ID: to choose which page will be linked to your ad

default.video_url

Yes, if default.image_url is empty

URL

⚠️ Video URL, when you want to show a video by default. This column overrules the image_url column.

⚠️all URL used in Ad Creator templates must either start by https:// or http://

You can get the URL of a media in The Next Ad's Media Library by clicking on the small "eye" button on that media

default.image_url

Yes, if default.video_url is empty

URL

⚠️ The field image_url will not be used if you use the video_url field.

⚠️all URL used in Ad Creator templates must either start by https:// or http://

The URL toward the image you want to use for your ad.

You can get the URL of a media in The Next Ad's Media Library by clicking on the small "eye" button on that media

cta

Generally not required

⚠️required if your ad uses a video and a URL

 

string

Call To Action (CTA) Button

Type: leave the cell empty if you do not want a CTA button

You must type one of the options listed in call_to_action_types here: https://developers.facebook.com/docs/marketing-api/reference/ad-asset-feed-spec/

default.video_thumbnail_url

no

URL

An image to be used as the thumbnail of your video.

⚠️all URL used in Ad Creator templates must either start by https:// or http://

default.primary_text

no

string

Primary text to use by default

default.website_url

no

URL

Website URL - The destination link toward the landing page people arrive at when clicking on your ad

⚠️all URL used in Ad Creator templates must either start by https:// or http://

default.display_url

 

no

string

The way your destination link will be displayed on your ad. Must match your website_url.

For instance if you use webstite_url = https://www.thenextad.com/ you can choose between these display_url:

  • thenextad.com
  • www.thenextad.com
  • https://www.thenextad.com

instagram_id

no

Facebook ID

Instagram Account ID: to choose which Instagram account be linked to your ad

start_date

no

"YYYY-MM-DD hh:mm"

to schedule a start date to your ad. Our app Asset Scheduler will activate the ad on that date + time if you use this column

end_date

no

"YYYY-MM-DD hh:mm"

to schedule an end date to your ad. Our app Asset Scheduler will pause the ad on that date + time if you use this column

Placement Asset Customisation fields

⚠️At least 1 PAC field must be customised per ad to make the publishing succeed.

⚠️Some placements might not offer all customisable fields. e.g. No image_url can be used with facebook.instream_video

pac.{placement}.primary_text

(See available Placements below)

no

string

Primary text to use for this platform/placement combination.

pac.{placement}.website_url

no

URL

Website URL - The destination link toward the landing page people arrive at when clicking on your ad

⚠️all URL used in Ad Creator templates must either start by https:// or http://

pac.{placement}.display_url

no

string

The way your destination link will be displayed on your ad. Must match your website_url.

For instance, if you use webstite_url = https://www.thenextad.com/ you can choose between these display_url:

  • thenextad.com
  • www.thenextad.com
  • https://www.thenextad.com

pac.{placement}.image_url

no

URL

⚠️ The field image_url will not be used if you use video_url field.

⚠️all URL used in Ad Creator templates must either start by https:// or http://

The URL toward the image you want to use for your ad.

You can get the URL of a media in The Next Ad's Media Library by clicking on the small "eye" button on that media

pac.{placement}.video_url

no

URL

⚠️ Video URL, when you want to show a video in this placement. This column overrules the image_url column.

⚠️all URL used in Ad Creator templates must either start by https:// or http://

You can get the URL of a media in The Next Ad's Media Library by clicking on the small "eye" button on that media

pac.{placement}.video_thumbnail_url

no

URL

An image to be used as the thumbnail of your video.

⚠️all URL used in Ad Creator templates must either start by https:// or http://

PAC  Placements

⚠️ Regardless of what you customise with PAC, placements of an Ad primarily depend on the settings of the Ad Set it is in.

Placements you can customise with Ad Creator:

 
  • facebook.feed
  • instagram.stream
  • facebook.story
  • instagram.story
  • messenger.story
  • audience_network.classic
  • audience_network.instream_video
  • audience_network.rewarded_video
  • facebook.instant_article
  • messenger.messenger_home
  • facebook.marketplace
  • facebook.right_hand_column
  • instagram.explore
  • facebook.video_feeds