Audience types

The Next Ad offers a range of different audience types. All types can be customised exactly the way you like and there's no limit in the amount of audiences you can add to a campaign.

Custom Audience: This audience type lets you reach people you already know with ads on Facebook. You can upload a list of email addresses, phone numbers or both to The Next Ad and Facebook will serve your ad to those people when they are on Facebook. 

Website audience: Reach people that have visited your website on Facebook before, by installing a Facebook conversion tracking pixel

Lookalike audience: Reach new people that are likely to be interested in your business because there profiles show similarities to the selected base audience. 

Targeting group: Open targeting enables you to target Facebook users based on their personal details and preferences like age, gender, and country.     

Remote audience: Build an audience from a remote source using one of our supported connectors. 

Product audience: Build an audience based on one of your product sets. 

Mobile app audience: This audience targets people that have taken a certain action within your mobile app that set off an app event.