Campaign results & statistics

On the campaign dashboard you can see a graph in the campaign results widget. In this graphic you can see the campaign results. It shows you in a quick way how many results your ad delivered the last seven days.

At the top right of the chart you can select different KPIs.

 

Below the result chart you will find some campaign statistics:

  • Total spent at that moment
  • KPI results 
  • Reach
  • Impressions
  • Clicks
  • Lifetime budget
  • CPA (Cost Per Action)
  • CPP (Cost Per  unique Person*1000)
  • CPM (Cost Per Mille)
  • CPC (Cost Per Click)