By default, any new ad set you create contains 3 default ad rotation rules which, working together, run our Ad Rotation optimisation. This process starts testing of all ads in an ad set per x ad variations, for 24 hours each.
However, time isn't the only factor you can use to rotate your ads. By modifying the section “3 When do you want us to perform this action?” in the pausing rule, you can use any KPI you wish to determine when your ad variation has been sufficiently tested.
If you want to do so:
- Go to the Advanced section when editing/creating an ad set.
- Remove the second (Pause ad groups [default]) and third rules (Re activate ad groups [default]).
- Above your rules, either select your new pausing rule if it's already been made and directly go to 9, or click on the blue “+”
- Enter the name of your new pausing rule. We recommend that you are as specific as possible, indicating what metric you’re using for pausing your ads with this rule.
- Be sure that the second field is on “Pause Ads”.
- The third section is crucial as it is here that you determine what metric will be used to rotate your ads (for examples: see below)
- The fourth section determines how often the chosen metric will be checked.
- Select your new pausing rule in the ad rotation rule selector to add it after the activation rule
- Re-add the default re-activation rule (Re activate ad groups [default]) below.
An example of utilisation:
- If you set up the pause rule as follows: “frequency” + “greater than or equal to” + “3” in the third section of your pausing rule, with the “maximum number of simultaneous ads” on “2”.
This will happen: Your ad set will start running two ads and as soon as one of these ads reaches a frequency of 3, it will be automatically paused and another ad will be activated. If you don’t use the re-activation rule for this ad set and all ads of this ad set reach a frequency of 3 at some point, they will all remain paused and the ad set will cease to serve impressions as a whole.
- If you set up the pause rule as follows: “frequency” + “greater than or equal to” + “3” + “AND” + “active_age” + “greater than or equal to” + “86400” (= 86400 seconds = 24 hours) and if you added the re-activation rule back after the pausing rule.
This will happen: Your ad set will start running some ads (depending on the maximum number of simultaneous ads) and every time one of these ads reaches a frequency of 3 or more, after running at least 24 hours, it will be automatically paused and another ad will be activated. After all ads have run at least 24h and reached a frequency of at least 3, the ad rotation will re-enable the best performing ads based on CPA.