Choosing an event for the Pixel

If your goal is conversions, then you need to select which pixel event you want to concentrate on.

Choosing an event is vital for tracking in your website, since if you only install the base pixel you won't be optimising on anything. That's why if you don't select any optimisation event, you would have no option but to opt for a traffic campaign.

Not selecting a pixel event is not an option for conversion campaigns—and if not selected, the system will trigger this error: 'Custom event type' was not set for the promoted object.