Creating a Product Catalogue/Feed/Set

Creating Product Catalogues/Feeds/Sets on The Next Ad is completely possible. If your goal is to show products in dynamic ads, creating these assets is definitely a good choice. 

To begin the creation of your product catalogue/feed/set, you need to go to the left-hand side of your screen, select Control panel, and choose Product catalogues, Product feeds, or Product sets. They will all take you to the same screen, only that there are different tabs corresponding to each asset.

Also, please bear in mind that you have to be admin of the corresponding Business Manager on Facebook to create and manage product catalogues/feeds/sets.

Furthermore, to add an asset just click on the green "+" sign, which will open a popup corresponding to the one you wish to create. In case you already have a product catalogue/feed/set, you can also click on this button to Import them from the Business Manager.

Creating a Product Catalogue

Catalogue is the container of your information. Here you decide the basics such as name, brand, and category of the catalogue. Creating a catalogue is the first step to take in order to advertise using dynamic ads. To add one, you need to fill in the following boxes:

(1) Choose the The Next Ad Brand in which you would like to have your product catalogue. You can have different product catalogues across different brands.

(2) Here you need to select which Category of advertisement describes your business best. You can choose between E-commerce, Travel, Real Estate, or Automotive. 

(3) Enter a Name for your catalogue.

(4) Click on Submit.

Creating a Product Feed

Feed is a file made up of a list of products and their attributes organised so that each product can be displayed, advertised and compared in a unique way. This product feed file is constantly updated, which makes it very easy for retailers to send out their product inventory to various partners and publish listings in all their digital marketing channels. The information that the product feed contains is image URLs, descriptions, prices, availability, and more attributes for your products.

Now that you have created your catalogue, the product feed is the next step to follow.

Set up 

(1) Enter a Name for your feed.

(2) Choose the The Next Ad Brand in which you would like to have your product feed.

(3) Presumably, your feed needs to be connected to a Catalogue. If you have just created a catalogue, you will see it in the drop-down menu. You can also connect the feed to an old catalogue.

Connect

(4) Enter the URL where your feed is located. This needs to be a full URL, such as https://www.thenextad.com.

(5) This step is optional. Here, you can provide a Username and Password for the feed provider.

(6) Choose the type of Delimiter. This means how you are separating the values in your feed. If you don't want the default option Auto-detect, you can choose between Bar, Comma, Tab, Tilde, and Semicolon. To make sure that your product feeds will be uploaded successfully, we advise you to select the delimiter option Auto-detect. 

(7) Decide whether you want your Quoted fields to be on auto-detect, on, or off.

Schedule

(8) Select the Upload frequency to schedule automatic uploads for your feed. They can happen daily, hourly, or weekly. If you select hourly or weekly you can also choose a specific upload time.

(9) Click on Submit.

Creating a Product Set

Set is a group of items from your inventory in your catalogue and will allow you to control which of those will be displayed in your ads. In the process, you will need to add filters to determine what will be added to your product set.

(1) Enter a Name for your set.

(2) Choose the The Next Ad Brand in which you would like to have your product set.

(3) Presumably, your set needs to be connected to a Catalogue. If you have just created a catalogue, you will see it in the drop-down menu. You can also connect the feed to an old catalogue.

(4) Choose (a) Filter(s) that will determine which products are shown. Under Parameter, you can choose which aspect you want to base your filter on. Under Condition, you select which mathematical rule to apply to those parameters. Finally, in the Criteria text box you can either write the value or pull the drop-down menu in case the parameter offers several options.

Here are some ideas for you to create your filters. You can choose products that are destined for people of a certain age (e.g. Age group > Equal to > Toddler), products that are available (e.g. Availability > Equal to > In stock), products of a certain colour (e.g. Colour > Equal to > Pink), products for a certain gender (e.g. Gender > Equal to > Women), products of a certain price (e.g. Sale Price Amount > Greater than > 50), and so on. In this way, you will determine which specific products you want to include in your ads.

Now that you have applied your filters, you will see a visual overview of your products on screen.

(5) Click on Submit.

Now you're done! You're almost ready to advertise your products in a dynamic, efficient way that will ensure your ads are relevant for your target audience.

NEXT STEP: create a Product audience who you will show your products to.