Website audience based on an event
To create an audience based on an event, you need to go to the Audience dashboard. Once you're there, you need to Create new audience; specifically, a Website audience.
After that, you will come across this screen. Choose a name for the audience, the retention days, and finally select the following from the drop-down menus:
When Event is Equal to this (Name of the event). There is no drop-down menu for the event name so you will have to write it yourself.Once you've done this, you can click on Save, and your website custom audience will be created.
Website audience based on a URL
It's possible to create a website audience composed of all the people who visit your page. To do this, go to Audiences on the left side of your screen and then choose Source Audiences. To see how to create an audience in the audience dashboard, click here.
In the drop-down menu where you'll see all the different types of audiences you can create, you'll have the option to choose Website custom audience. Once you click on it, you'll see the following screen.
If you don't want to create just a normal website custom audience but you also want to base that audience on a URL, then you should make the following adjustments:
That's it! You've successfully created your website custom audience.