Creating Lead Forms

Lead ads/forms are a type of ads which are supported by the Lead Generation goal in a campaign. But lead forms have got something that other ads don't: a contact form in which they can reach out your business in case they're interested in a product or service. 

To create a lead form, go to Control panel, and then select Lead generation forms. Lead forms are a great tool for your lead generation campaigns, to attract customers and offer them the possibility to share their personal or company data with you.

Afterwards, you need to click on the green button Create forms.

Now you'll see the screen ready to create your lead form. The first tab is basic info. Here you'll choose the basic details of your lead form.

Step 1: choose the name of your form. Always try to use names that have not been used before.

Step 2: choose the language of your form. In the drop-down menu you'll find several options to choose from.

Step 3: choose destination. Always use full URLs such as

Step 4: select your Facebook page. Bear in mind that the page of the lead form must be the same as the one you'll use in your campaign. 

The following tab is context cards. Here you'll edit the layout of your lead form and also it will be the first thing your audience will see. You can add various context cards to test which one works best for your audience. To begin, click on Add card.

Now you can start editing your first context card. 

Step 1: choose a headline. This will be the title of your lead form.

Step 2: choose a cover photo. You can insert the image URL or an image that has already been uploaded to the media library. This step is not mandatory, but it is recommended.

Step 3: choose the layout of your lead form. You can either choose paragraph or bullet list. Choose whichever fits your tastes best.

Step 4: write a message. Try not to add too much text.

Step 5: write a button text. This will be shown in the blue part at the bottom of the ad.

The next step is Question cards. Click on Add card as you did with the context cards; similarly, you can also test the question cards to see which one works best. You'll come across the following screen:

You can either add a predefined question or a custom question. If you choose predefined, there are multiple available questions that you can ask your audience to fill in, such as email, city, company name, etc. Conversely, if you want to build a custom question, you can type the question and the answers separated by a comma. 

Note: Fixed texts like Sign up by providing your info below appear in the language the user has set in their Facebook account, so it's not necessary to change the language of your lead ad texts.

Last but not least, you need to fill in the custom disclaimers. You'll bump into the following screen: 

Here you can fill in everything you want, but the most important (and the mandatory) field is the link URL to the privacy policy page.

Now you've reached the review tab. Here you'll review the different variations of your lead forms.

If you've created your lead form correctly, then it's time you added your lead form to your ad. Of course, you need to create a lead generation campaign.

After you've set up your campaign correctly, you create your ads normally and add your lead forms in the Form builder section.

Note: Changing a published lead form is not possible. What you can do is copy an existing form while making a new advertisement to make adjustments. Once you copied it, don't forget to assign the new lead form to your ad.