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  3. Ad Fatigue and Hyper Optimisation

Excluding Ads

To disable the Ad Fatigue Optimisation, it's necessary to exclude the ads so that they aren't turned on/off again.

When you exclude an ad, it remains in the same status as it was when you pressed on Exclude. That is to say, if your ad is ON when you exclude it, it will never be turned off again. On the contrary, if your ad is OFF then it will never change the status to on. So, note: make sure your ad is in the correct status when you exclude it from the Ad Fatigue Optimisation.

You can exclude an ad by pressing on Campaigns on the panel on the left side of your screen > Ads > Cogwheel > Exclude.

Alternatively, you can do this by opening a campaign > Performance Insights > Creatives & Related Ads > Exclude all ads.