Getting followers on Instagram with Facebook Ads

Even though Facebook and Instagram make it really hard to focus on having more followers on Instagram, there is an option that is exclusive of Instagram to place a call to action button with the option Visit Instagram Profile

If you want to use that button later on, you can import that campaign to The Next Ad. Then you could copy that campaign with the same ad, change audiences and still use that button, which is brilliant for getting more followers.

There is another option: running the ad only on Instagram. You can opt for a photo ad, but bear in mind that you should have Instagram as placement only.