Your uploaded audiences can be specified in several ways. Including or excluding audiences is one of the ways to do so.

The audiences you fill in this tab will intersect with the parent audience: people that are in both audiences will form the final audience or be excluded from it.

Here you can include or exclude certain audiences, page fans and friends of page fans, and people who attended an event.


Example: You upload a targeting group and want to target only your page fans in this group. To do so, choose the option page fans in the include audiences-box. Now, only fans of your page that are in the original targeting group as well will see the ad.