In this guide you will learn how to set up your first campaign, learn best practices, how to evaluate your results and what you can do to improve.
We've made Google Search Autopilot for those who want to set up campaigns easily and quickly, while making sure all the difficult things like optimisations happen automatically in the background. If you've ever tried to set up a Google Search campaign you know how overwhelming it can be. With Search Autopilot we drill it down to the core and take away the need to have specific marketing advertising knowledge. So let's get started!
Creating your first campaign on Google Search
Creating a campaign is very easy with Google Search Autopilot and consists out of just 4 steps:
- Select your target audience (who do you want to see your ads)
- Choose your keywords (words people can search for on Google to find your business)
- Create an ad (the text advertisement people will see in Google)
- Set a daily budget (how much you want to spend each day)
To get started, click the blue "create campaign" button in your Google Search Autopilot main dashboard
Step 1: Select your target audience
In your draf campaign, you can now fill in 3 important things:
- Your website address
- Locations, countries, cities, regions where you want your ads to be shown
- Languages the people must speak to see your ads
Just start typing in the boxes and we'll start showing you suggestions.
Step 2: Choose your keywords
Next up are keywords. Keywords are words or phrases people are likely to use when they search for a business or service similars to yours. How many keywords should you use? Well, to cut it short try as many as possible to see which ones work, but at least 5. You can check out this article with more information about how many keywords should I use?
You can also set "negative keywords". Those are the keywords you don't want your ad to show for. Let's say you run a bakery, but you don't sell cake. You can set "cake" as a negative keyword, so people won't find you when they search for it.
There are also different keyword "types" which you can set per each keyword using the dropdown menu. In the below screenshot it's set to exact. You can read more about keyword types in the article What are the different keyword types.
Finally, you can use the "Generate keyword suggestions" button as shown below, and we'll try and find keywords based on your website's information.
Step 3: Create an ad
We're almost there, but we still need to create a text ad you want your potential customer to see when they search for your business. There is a whole science behind what are good text ads and which are not.
Since this is a getting started guide, we've written a separate article on how to write a successful text ad. Summarised, you want people to feel enticed to click on your ad as soon as they see it, as it is relevant and attractive based on their search behaviour.
A text ad is built up from headlines & descriptions. You can add multiple. And as you start writing your ad, you will see a preview of how your ad will look like on Google on the right side of your screen as shown below.
Step 4: Set a daily budget
In the fourth and final step you have to decide how much you want your campaign to spend each day. Although you can set it as high or low as you want, we recommend to have a minimal budget between €5 and €10 per day. Lower than this can prevent your campaign from gathering enough data to optimise and will not deliver the best results. We've written a helpful guide on how you can estimate your daily budget. But no worries, you can change your daily budget at any moment after you've published your campaign.
Now you only have to hit that blue "Publish" button at the bottom of the page and your campaign will go live!
Please note, that Google generally takes 24 hours to review your campaign after publication after which you will start seeing your first results. After that campaigns go into a so called "learning phase", this means Google will start optimising your campaign. The more data your campaign gathers, the better it will start performing.
Now that your first campaign is published you might be interested in diving a little deeper into what you can do more with Search Autopilot. We've written some really helpful articles which you can find right here such as how to evaluate your results, how to track conversions or what you can do with expert mode. Good luck and let us know via chat if you have questions!