In this article we will explain more about GTIN codes and how to acquire them.
What is a GTIN code?
A Global Trade Item Number (GTIN) is a code unique to a trade item and can be used by a company to uniquely identify all of its trade items. Trade items can be defined as products or services that are priced, ordered or invoiced at any point in the supply chain. GTIN is primarily used by manufacturers in barcodes as identifier of the packaged product.
Why should I add a GTIN code?
A GTIN helps Google to increase the quality of your ad or listing while making it easier for customers to find your products. When you don't have a GTIN it is more difficult for Google to identify and classify your product which could result in your products not being eligible to use all Shopping features.
When should I use a GTIN?
When the manufacturer has a GTIN placed on the trade item then it is required by Google to add this information to your product information. The following type on id numbers are classified as an accepted Global Trade Item Number:
- UPC (North America)
- EAN (Europe)
- JAN (Japan)
- ISBN (For books)
- ITF-14 (For multipacks)
For more information on the use of GTIN, click here.
In case of any questions or need of assistance, get in touch with our support team by email or by launching a chat conversation on the Shopping Autopilot platform itself.