In this article we will explain how to install a Google Conversion Tracker with Shopping Autopilot.
What is a Google Conversion Tracker?
The last step in the account setup is installing a Google Conversion Tracker in your shop. A Google Conversion Tracker enables you to see what happens after a customer clicked on one of your ads.
Why do I need to install a conversion tracker in my shop?
With a Google Conversion Tracker installed in your shop, Google is able to see if the desired action of your campaign has taken place in your shop. This in turn helps to optimise your shopping campaigns to target those who are most likely to be interested in your products and will convert.
What do I need to do to install the Google Conversion Tracker in my shop?
Installing the conversion tracker is the last step in the account setup process and needs to be installed in your shop manually. In order to see what you need to install, go to the Account Status tab in the left navigation bar and go to the last step (Google Conversion Tracker active). Here you will find your conversion tracker script as well as a step-by-step guide on how to install the snippet into your shop. If you are unsure of how to do this particular step, you can always contact our support team which can guide you through the installation.
In case of any questions or need of assistance, get in touch with our support team by email or by launching a chat conversation on the Shopping Autopilot platform itself.