Improving my relevance score

Relevance score is all about the relevance of an ad to the target audience. To improve your ad’s relevance score you can work on your targeting and the ad creative. Here you can find some tips:

1. Learn from testing. Try showing different ads targeting the same audience, or the same ad to different audiences. Look for patterns in your existing ads what works, what do they have in common?

2. Be specific with your targeting. If your targeting is not specific enough, try narrowing your audience by specific location with location targeting, ages, interests and using Custom Audiences to reach relevant audiences.


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