Placement options

In the audiences step of the campaign wizard, it's possible to manually set the placement options for your ad sets. To do so, click on the gear-icon in the top right of the audience and go to the tab Placement. Here you'll see six different placement options, which are explained in this article.

Desktop Feed: The ad will be shown in the news feed on desktop.

Mobile: The ad will be shown in the news feed on mobile.

Right Column: The ad will be shown in the right column on desktop.

Mobile External: The ad will be shown in the news feed on mobile and on the audience network. Note there is no option to serve ads only on Audience Network.

Instagram Stream: The ad will be shown in the news feed on Instagram.