URL vs Display URL

The URL you link your ad to is the landing page in which people who click on your ad will end up. It must be a full URL (such as https://www.thenextad.com) so that it works correctly.

The display URL, on the other hand, is the link that will be shown in your ad. This can be a shorter link (such as thenextad.com). Usually, it's a link which is more 'appealing,' shorter than the original and displaying the name of the company.