Using GIFs

GIFs can be used as ads on Facebook, Instagram and Audience Network. GIFs will play and loop in the same way as videos and have the same file size requirement (4GB).

To create a GIF ad in The Next Ad, there are some steps you need to follow.

If you've got a running campaign in which you wish to add a GIF ad, you can just open the campaign and create a new ad there. Please bear in mind that the ad must be a video ad, in order to support the GIF format.

Once you've opened the ad creator, you need to fill in all the details of your ad. When you choose the upload video option, you have to look for your GIF and then upload it normally. You may come across a wrong preview of the ad, but don't worry because that's not how it will look like. 

You can read more about using GIFs as ads here.